Market Hive RSS Articles http://cinemacables.com/index.php The Internet is packed full of a wide range of useful blog syndication services. This RSS Feed (Syndication Service) here is different and does not require that the URL of this RSS feed be on my domain - cinemacables.com - as does the rest of the website' What does Customer Centric actually mean? http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com/ <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. Does the business you are involved in fall into the category? Well, these are the indicators: -</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"> <ul> <li><span style="font-family: Arial; font-size: 12pt;">Puts customers above everything else.</span></li> <li><span style="font-family: Arial; font-size: 12pt;">Enhances the buyers experience, promotes sales and works to ensure customer loyalty, above all.</span></li> </ul> </div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><img src="http://engageinsight.co.uk/wp-content/uploads/2015/04/Customer-Centric-Model-31.jpg" width="550" alt="" /></div> <h2><span style="font-family: Arial;">Here&#8217;s my list of seven steps for creating a customer-centric culture at your company.</span></h2> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">These figure in my work as a company culture consultant; I've found them to be central to creating a corporate customer service culture that&#8217;s devoted from top to bottom to the customer experience. I am recapping the list here at the request of a MarketHive reader; I hope you find it useful.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"> </div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">1. Articulate your central philosophy in just a few words, a few meaningful words.</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">That&#8217;s right: a company&#8217;s culture can begin with words, but those words need to represent a decision - something you actually stand for, a decision then expressed in the clearest, and ideally fewest, words. Find a central operating principle. Think of the Ritz-Carlton&#8217;s&#8220;We are Ladies and Gentlemen serving Ladies and Gentlemen,&#8221; or Mayo Clinic&#8217;s &#8220;The needs of the patient come first.&#8221;</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">2. Elaborate on your central philosophy with a brief list of core values -</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">a list short enough that every employee can understand, memorize, and internalize it, yet long enough to be meaningful. Your core values should cover how customers, employees, and vendors should be treated at all times.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">3. Reinforce your commitment to these values continually.</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">You may want to go as far as to devote five minutes every morning you stress one value, or an aspect of one value, at your departmental meeting. If that&#8217;s too often for your business reality or sensibilities, do it weekly. But don&#8217;t save it for the annual company picnic. Annual anything is the enemy of &#8216;&#8216;core.&#8217;&#8217;</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;"> 4. Make it visual.</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">The above-mentioned Ritz-Carlton has &#8216;&#8216;credo cards&#8217;&#8217; - laminated accordion-fold cards that each employee carries during work hours. The brand&#8217;s entire core beliefs, plus shared basics of guest and employee interactions, fit on that card. Zappos highlights one of its core values on each box it ships out. And sometimes &#8216;&#8216;visual&#8217;&#8217; doesn't mean words at all. One way that FedEx shows that safety is a core value is via the orange shoulder belts in its vans: Everyone can see - from twenty-five yards away - that the driver&#8217;s wearing a belt.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">5. Make your philosophy the focus of orientation.</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">That way, if safety is one of your core values and you stress this at orientation, on day two, when the new employee&#8217;s co-worker tells him &#8216;&#8216;In this restaurant, we stack the high chairs in front of the emergency exit when we need more room to do our prep work&#8217;&#8217; [This is a real-life example, unfortunately], the new employee will experience cognitive dissonance and work on a way to align the actions of the company with the core values they&#8217;re supposed to reflect.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">6. Train, support, hire, and, if necessary, use discipline to enforce what&#8217;s important to you.</strong><span style="font-weight: normal;"> </span><span style="font-weight: normal; font-family: Arial; font-size: 12pt;">A core values statement is two-dimensional until you bring it to life - with the right people and energetic guidance. &#8216;&#8216;Maintaining a culture is like raising a teenager,&#8217;&#8217; says Ray Davis, President and CEO of Umpqua Bank, a the Pacific-Northwest-based U.S. retail bank that&#8217;s consistently top rated for service. &#8216;&#8216;You&#8217;re constantly checking in. What are you doing? Where are you going? Who are you hanging out with?&#8217;&#8217; And, sometimes, you have to use some tough love when that teenager is acting up in ways that don&#8217;t support the culture you&#8217;re working to build.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><strong style="font-family: Arial; font-size: 12pt;">7. Include the wider world.</strong><span style="font-family: Arial;"> </span><span style="font-family: Arial; font-size: 12pt;">Your people want to be part of an organization with a sense of purpose. Pizza parties and overtime pay (and even, believe it or not, stock options) only go so far. More inspirational: A version of a corporate &#8220;triple bottom line,&#8221; such as Southwest&#8217;s &#8220;Performance &#8211; People &#8211; Planet&#8221; commitment and annual report card. Or Ritz-Carlton&#8217;s &#8220;Community Footprints&#8221; social and environmental responsibility program. Or the story Umpqua Bank Regional VP Michele Livingston shared with me, about her employees visiting the homes of disabled customers to help them fill out their paperwork. Now that&#8217;s really something.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong>Steven Hodgkiss</strong></span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Free Inbound Marketing Tools from MarketHive</span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">See <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a> for more information and to register.</span></div> Wed, 29 Jul 2015 18:45:21 -0600 Check Your Energy Supplier http://cinemacables.com/index.php?page=0#post_ http://lyoness.theinterbiz.com <img src="http://theinterbiz.com/images/gnergy.png" alt="lyoness cashback" align="left" height="55" border="0" width="100" /> British gas has been in the news recently after announcing a 50% profits increase and only reducing it rates by 5%. All energy cost should be coming down as the price of oil continues to fall. When was the last time you checked how much you are paying for your Gas and Electricity, I am prepared to bet that if you live in the UK you can get a cheaper deal, and it is easy to change your supplier no matter where you live. <p>I have just relocated to the UK and rented a property and was going to change my supplier to GnERGY Ltd, not only because the had a good rate but also because they are a Lyoness merchant and offer all members an additional 1% cashback plus savings points on every bill. </p><p>I received a notification from the Estate agent that they had just signed up to change supplier from EON to Spark, so I contacted Spark and explained I was a new tenant and my own favoured supplier Gnergy Ltd was cheaper, so they agreed to withdraw the change. </p><p>It takes about a month for the change to take place as their is a statutory 15 day cooling off period in case you change your mind. My cooling off period ends today, So my new supplier will take over on 15th Aug. </p><p> I urge everyone to review how much they are paying, you could save &#163; ooo's. If you are interested in using GnERGY Ltd or already a Client, I would like to remind you that by quoting your complementary Lyoness card you can earn extra discounts. </p><p> <strong>David Ogden<br /> 07754199724<br /> <a href="http://lyoness.theinterbiz.com/">Apply for your Lyoness Cashback card here</a> </strong> </p> Wed, 29 Jul 2015 08:47:10 -0600 How I Cut My Writing Time From 2 Days to 4 Hours http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com/ <div><span style="font-size: 12pt; font-family: Arial;">As I was brainstorming ideas for my last post on the MarketHive blog, I started reflecting on what I've personally learned during my time at MarketHive.</span></div> <div>&nbsp;</div> <div><img src="https://markethive.com/pics/stephenhodgkiss/creative_writing.jpg" border="0" alt="creating writing" width="550" />&nbsp;</div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">My writing process is considerably different today than it was when I joined MarketHive over 2 years ago, so hopefully you can find some nuggets in the mistakes I've made and the lessons I've learned that might help you as well.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Slow beginnings</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">When I first joined MarketHive, I wrote or sourced the content, published it and promoted it all. I approached blogging from almost exact opposite ends of the spectrum; Others are great at getting something up quickly and tweaking it to fit, whereas I was prone to spend a long time on my &#8220;first draft,&#8221; which was more like a fourth draft by the time I eventually sent it over for Paul to look at.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Depending on the style of the blog post and the topic, I would take 1-2 full days to write a post for the MarketHive blog when I first started. I remember thinking how silly I was to underestimate my writing time: in my interview with Paul, I estimated that I could write one post per day, but it probably took six months before I got to that point.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I made a few mistakes on a regular basis in those first months. One was to research too much, which hurt me in two ways: one, I had too much information collected about a topic that I wanted to squeeze into a 1500-word piece. I would either struggle to leave out research which I found interesting, or squeeze it in so that I ended up with upwards of ten different sources for one blog post.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">The second way this hurt me was simply by taking up too much time. Paul Graham wrote a great essay about how we spend our time. He says that sitting on a couch all day watching TV is so enjoyable and unlike work that it sets off our alarm bells pretty quickly. Most of us would struggle to get through a whole day of that without feeling really bad about wasting time.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">When you do &#8220;busy work,&#8221; however, it's not that much fun and it looks a lot like work. Emails are a good example: you're sitting at your desk, using your computer, and you're not having fun, so you're probably working. Only, you can get through a whole morning of emails and look back to realize you didn't get anything important done. That's what research can be like.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Particularly on a topic I don't already know much about, I tend to get sucked in to reading everything I possibly can about it before I start writing. For a journalist that has months to complete a piece, that might be feasible&#8212;and even admirable. But for a blog that's aiming to publish a new post every day, there's no time for research beyond the minimum you need to explain the topic to your readers.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Another thing that slowed me down to begin with was managing my workload. Working full-time at MarketHive meant I had other tasks to do aside from writing blog posts: helping out with projects in other areas of MarketHive, working on emails to our customers to announce new features, answering blog comments and more. For a long time I struggled to find a balance between the different types of work I needed to do. I have some ideas about this which I'll come back to later.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Experimenting with my workday</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Something I love about the MarketHive culture is the emphasis on self-improvement: not only by simply doing things we know are good for us, like exercising more, but also through experimentation.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I've done several experiments on my workflow and my daily routine over the past nine months to eventually arrive at what seems to be working well for me now.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Originally, I worked from around 8 a.m. or 9 a.m. until about 4 p.m. or 5 p.m.&#8212;a regular workday. When I realized I had a lot of work to get through besides my blog posts, I tried pushing my blog posts up to the top of my to-do list each day, working on those before I did anything else. I often fell into the trap of moving on to smaller, easier tasks like answering emails or blog comments, just to check some things off my list, and my blog posts would still take a couple of days to get done.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Not only did this process slow me down, I felt pressure a lot of the time: either because I had so many things on my task list that I hadn't started, since I was working on my blog post first, or because I had a whole blog post to get done that I was ignoring to work on smaller tasks.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I had always thought I was a morning lark, who worked best before lunch. A few months ago I realized that I didn't know this for sure, and I'd actually noticed I was working in solid, focused blocks right after lunch many days. So I tried a new experiment: I worked on my own startup before lunch and started my MarketHive workday at 1 p.m. This worked to a point, but I found that if I wasn't done for the day by around 6 p.m., my energy started to wane and I struggled through the last part of my day.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">At various points in my time at MarketHive I also tried working until 10 p.m. at night, and starting at 6 a.m. or 7 a.m. to get a head start. I tried blocking out distractions, working in coworking spaces or at home by myself, working in silence or with various types of music. MarketHive's culture really encourages this type of experimentation, and we're lucky that we have a supportive team to share our progress with. I'd highly recommend trying this yourself if you're struggling with productivity at work.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Drastic changes that led to increased productivity</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><img src="https://markethive.com/pics/stephenhodgkiss/writing.jpg" border="0" alt="creating writing" width="550" />&nbsp;</div> <div>&nbsp;</div> <div><span style="font-size: 12pt; font-family: Arial;">Right now I have the best daily routine setup that I have tried. I'm really happy with how it's working after the first few weeks, and I expect I'll stick with it now that I've found something that suits me. On a day I'm working at MarketHive, my day now looks something like this (keeping in mind that I've been working part-time at MarketHive for the last few months, so I no longer have extra tasks besides writing blog posts):</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">7am: Get up, drink coffee, read, generally just sit around and wake up</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">8am-12pm: Start writing today's MarketHive post</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">12-1pm: Lunch</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">1-2pm: Complete any editing that needs doing on my last MarketHive post</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Depending on whether I've got edits waiting to be done on my last MarketHive post, I'm usually done for the day by lunchtime or just after lunch. The high of taking my lunch break knowing my day's work is done is huge.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I originally got the idea of working until noon from Sean Ogle. I was fairly skeptical that it would work for me, but I've been pleasantly surprised that I'm generally able to focus on one task (writing a blog post) for a solid four-hour stretch. I take tiny breaks during this period to grab drinks, go to the bathroom, check my emails, and so on, which help me to refresh my brain a little. Knowing that my goal is to get my work done by noon, however, helps to nudge me back to work when I get distracted. If I really want to start noodling around on the internet, I have to remind myself that I have limited time until my goal is up, and after lunch I'll have all afternoon to waste time.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>A few lessons I've learned</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In the process of cutting down the time it takes me to write a blog post from a couple of days to just a morning, I've learned a bunch of lessons. Many of these are specific to my workflow, but you might find them useful as well.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>1. The right music is important</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I really love listening to Pandora, but I've found that switching to different artists all the time tends to affect my workflow negatively. I spend more time skipping or liking tracks and checking to see who I'm listening to than I should. This month I've paid for a month of Rdio to test whether listening to full albums will help me to focus better. So far it seems to be going well.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>2. Lying to myself doesn't work</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Working until noon isn't a new idea. I'd come across the concept of setting earlier deadlines for yourself to induce focused work before, but I had always thought that it wouldn't work for me. After all, if I tell myself I have to have something done by noon, how do I block out the little voice in my head saying, I know that's a lie and I actually have all day to do this so I'm going to check my email again? Turns out, the trick is not about lying to yourself at all. For me, it's about setting a challenge.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Rather than telling myself, I have to have this done by noon, I tell myself, let's see if I can get this done by noon - that'd be awesome. Working on a challenge that offers a big reward (more time to do what I want in the afternoon, and no last-minute scramble to finish my work) is a lot more fun and manageable for me that setting arbitrary deadlines.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>3. My own mind gets in my way a lot</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">One of my biggest issues with getting blog posts written quickly has always been that they appear to be huge, audacious projects in my mind. I wrote once before about my process of breaking down each post into subtasks that were manageable chunks of work. Although this helped, I still approached each one as a massive project, rather than just another task on my list.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Now that I've proven to myself over and over that I can write a post in a morning without dropping my quality, they're a lot less formidable in my mind. I think that makes a huge difference to how I work.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>It takes a lot of trial-and-error to know how you work</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">I said before that I've tried working early in the morning, late at night and right after lunch. I tested a lot of theories about how I work. I've worked surrounded by people, all alone in my house, at coffee shops, in silence, in dark spaces and light, when I'm cold and hot. Experimenting has been totally worth it for me, because I've found a system that works really well now. It's taken a lot of time, though, and if I went back in time to when I started at MarketHive, I'd tell myself to be patient and keep experimenting.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Getting something on the page has to happen quickly</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><img src="https://markethive.com/pics/stephenhodgkiss/writer1.jpg" border="0" alt="creating writing" width="550" />&nbsp;</div> <div>&nbsp;</div> <div><span style="font-size: 12pt; font-family: Arial;">Something I've learned from experience and from reading advice from other writers is that there comes a point when you need to shake yourself out of research mode and force yourself to start writing. Getting words on the page is that huge push that it takes for a boulder to start moving. As soon as you get that done, you've got the momentum to keep going.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Quite often I'll get stuck at this stage and I won't be able to get words on the page, even though I know it's what I need to do. I have a few strategies to help with this, and I've found that using them to get something started is almost always the push I need to keep going.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">One way I do this is to type rubbish. I may literally start my first sentence like this: &#8220;I have no idea what to write about this topic because&#8230;&#8221; and just type gibberish about the topic and why I'm struggling. Many people have said that writing is important for thinking because it helps you to organize your thoughts. In my case that's often the case.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Notifications are not worth the distraction</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><img src="https://markethive.com/pics/stephenhodgkiss/research_writing_projects.jpg" border="0" alt="creating writing" width="550" />&nbsp;</div> <div>&nbsp;</div> <div><span style="font-size: 12pt; font-family: Arial;">I never turn my phone off when I'm writing. This means that anyone with my phone number can call me or send me a text message. That hardly ever happens, so it's not something I'm worried about distracting me. Email and Twitter, on the other hand, can be huge distractions. The problem with notifications from those is that they're never urgent. I know that anything I urgently need to take care of will come via my phone from something who actually knows my phone number. No email or Tweet is ever going to be so important that I have to stop working immediately to deal with it. At least not when I'm working in a four-hour stretch, and checking my email every hour or two.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Not only do I turn off notifications, but I keep Twitter and my inbox closed on my computer when I'm writing. If I really want to check them, I need to use my phone, which keeps my computer safe from those distractions until my blog post is finished and I can send it off. That may not work for everyone, but since I'm prone to switching tabs constantly to see what's going on, I enjoy the freedom of having no interactions available on my computer.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Not having &#8220;little tasks&#8221; to do helps me focus</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">One thing I mentioned earlier was that I struggled to balance my writing at MarketHive with all of the other tasks I had each day, like replying to blog comments and emails, or jumping into support. I've been able to focus more easily in recent months because I stopped doing all of those tasks when I switched to a part-time employee. I think there's still a lesson to be learned from my struggles though, which I expect I'll face again in the future.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Because I always had trouble balancing my &#8220;big task&#8221; of a blog post and my &#8220;little tasks&#8221; (everything else), my next experiment with these would be to try pushing all of my little tasks onto one or two particular days per week. Even when I tried doing my blog posts first thing in the morning, I still had trouble balancing the different mindsets needed for different types of work. I think having an entire day blocked out for one type of work would make me more productive and remove the pressure of worrying about the tasks I'm not making progress on.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Moving on</strong></span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><img src="https://markethive.com/pics/stephenhodgkiss/creativewritingheader_display.jpg" border="0" alt="creating writing" width="550" />&nbsp;</div> <div>&nbsp;</div> <div><span style="font-size: 12pt; font-family: Arial;">I am thrilled to be able to take all of these lessons away from my time at MarketHive, and to move on to new things with a better understanding of how I work best. MarketHive has an awesome culture for someone like me who enjoys experimenting with their workflow and routines to learn what works best. If you have the flexibility to do so, I'd highly recommend experimenting with your own workflow and taking note of what works and what doesn't.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Or maybe you've done some experiments already. Let us know what you've found in the comments.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;"><strong>Steven Hodgkiss</strong></span></div> <div><span style="font-size: 12pt; font-family: Arial;">Free Inbound Marketing Tools from MarketHive</span></div> <div><span style="font-size: 12pt; font-family: Arial;">See <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a> for more information and to register.</span></div> Fri, 24 Jul 2015 11:23:13 -0600 Earn additional Lyoness cashback and rewards at Tesco http://cinemacables.com/index.php?page=0#post_ http://lyoness.theinterbiz.com/ <img src="http://lyoness.theinterbiz.com/tescocard.jpeg" alt="Tesco card" align="left" height="129" border="0" width="186" />I have just moved to the UK and have started to look at some of the Lyoness merchants and the rewards they offer. Food is one of life's essentials, so I am pleased that two major chains offer rewards and cashback, namely Morrisons and Tesco. Wow how things have changes in the 15 years I have been overseas, some stores are huge and there are retail parks wherever you look. Its retail heaven. <p> Whenever possible I take advantage of the cashback and rewards on offer, but for some of the larger retailers you need to do some planning by purchasing vouchers in advance. Tesco is one of these retailers, so you log onto your <a href="http://www.mylyconet.com/21231003/">Lyoness shopping portal</a> and select find shops, select groceries then Tesco. Choose the voucher value, then checkout. You then transfer money from your bank and a couple of days later you will receive you Tesco card by courier. </p><p>The Tesco card(s) can be presented at check out as part or full payment of your shopping bill and any value remaining on the card can redeemed on your next visit. </p><p>The one thing I like about the Lyoness system is not only do you benefit from cashback and rewards when you purchase the vouchers but if you have a Tesco loyalty card you also still collect points, so its a double whammy. </p><p> <strong>David Ogden<br /> <a href="http://www.mylyconet.com/21231003/">Checkout Lyoness Today - You will be surprised what you can save</a></strong> </p> Fri, 24 Jul 2015 07:05:16 -0600 12 Easy Ways to Make Life Simple Again http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com/ <div><span style="font-family: Arial; font-size: 12pt;"><strong>Would you like to uncomplicate your life? &nbsp;I bet you would!</strong></span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">A simple life has a different meaning and a different value for every person. &nbsp;For me, it means getting rid of some of life&#8217;s complexities so you can spend more time with people you love and do more of the things you love. &nbsp;It means getting rid of the clutter, and eliminating all but the essential, so you are left with only that which gives you value.</span></div> <div>&nbsp;</div> <div><img src="https://markethive.com/pics/stephenhodgkiss/what_if_I_just_want_a_simple_life.jpg" border="0" alt="simple life" width="550" /></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">For the cynics who might say that the list of ideas below is too long to be &#8216;simple,&#8217; there are really only two steps to simplifying:</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">1. Identify what&#8217;s most important to you.</span></h2> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">2. Eliminate as much as you possibly can of everything else.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Of course, that advice is not terribly useful unless you understand how to apply this concept to different areas of your life; so I present to you the points below as well. &nbsp;And since there can be no &#8216;one size fits all,&#8217; step-by-step guide to simplifying your life, I&#8217;ve compiled an incomplete list of ideas that should help you move in the right direction. &nbsp;Not every tip will fit your lifestyle, so just choose a few that do and apply them accordingly.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">3. &nbsp;Learn to let GO of what wasn&#8217;t meant to be.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Letting go is part of moving on to something better. &nbsp;You will not get what you truly deserve if you&#8217;re too attached to the things you&#8217;re supposed to let go of. &nbsp;Sometimes you love, and you struggle, and you learn, and you move on. &nbsp;And that&#8217;s OK. &nbsp;You must be willing to let go of the life you planned for so you can enjoy the life that is waiting for you.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">4. &nbsp;Stop berating yourself for being a work in progress.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Start embracing it! &nbsp;Because being a work in progress doesn&#8217;t mean you&#8217;re not good enough today. &nbsp;It means you want a better tomorrow, and you wish to love yourself completely, so you can live your life fully. &nbsp;It means you&#8217;re determined to heal your heart, expand your mind and cultivate the gifts you know you&#8217;re meant to share. May we all be works in progress forever, and celebrate the fact that we are!</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">5. &nbsp;Don&#8217;t wish your life away.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">The truth is, your whole life has been leading up to this moment. &nbsp;Think about that for a second. &nbsp;Every single thing you&#8217;ve gone through in life, every high, every low, and everything in between, has led you to this moment right now. &nbsp;This moment is priceless, and it&#8217;s the only moment guaranteed to you. &nbsp;This moment is your &#8216;life.&#8217; &nbsp;Don&#8217;t miss it. &nbsp;(Read The Power of Now.)</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">6. &nbsp;Forget what everyone thinks and wants for you.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">One of the greatest freedoms is simply not caring what everyone else thinks of you. &nbsp;Sometimes you need to step outside, get some air, and remind yourself of who you are and what you want to be. &nbsp;The best thing you can do is follow your heart. &nbsp;Take risks. &nbsp;Don&#8217;t just accept the safe and easy choices because you&#8217;re afraid of what others will think, or afraid of what might happen. &nbsp;If you do, nothing will ever happen. &nbsp;Don&#8217;t let small minds convince you that your dreams are too big. &nbsp;They aren&#8217;t.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">7. &nbsp;Stop worrying and complaining.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Start focusing on the things you can control and do something about them. &nbsp;Those who complain the most accomplish the least. &nbsp;And when you spend time worrying, you&#8217;re simply using your imagination to create things you don&#8217;t want. &nbsp;It&#8217;s usually only as good or bad as you think it is.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">8. &nbsp;Start making moves.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Sometimes we ask questions not to seek answers but to affirm something our soul knows already. &nbsp;You&#8217;re not doing yourself a favor by merely hearing the same answer from people over and over again. &nbsp;It is accepting the truth, making a conscious change and finally moving on to other things that is your answer. &nbsp;Give your soul a chance to explore the life you are meant to live. &nbsp;Stop asking the same questions &#8211; at some point you have to make a decision and take action. &nbsp;(Read Getting Things Done.)</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">9. &nbsp;Focus on being productive, not being busy.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Don&#8217;t just get things done; get the right things done. &nbsp;Results are always more important than the time it takes to achieve them. &nbsp;Stop and ask yourself if what you&#8217;re working on is worth the effort. &nbsp;Is it bringing you in the same direction as your goals? &nbsp;Don&#8217;t get caught up in odd jobs, even those that seem urgent, unless they are also important.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">10. &nbsp;Look for the silver lining in every tough situation.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">When things are hard, and you feel down, take a few deep breaths and look for the silver lining &#8211; the small glimmers of hope. &nbsp;Remind yourself that you can and will grow stronger from these hard times. &nbsp;And remain conscious of your blessings and victories &#8211; all the things in your life that are right. &nbsp;Focus on what you have, not on what you haven&#8217;t.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">11. &nbsp;Spend more time with the right people.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">These are the people you enjoy, who love and appreciate you, and who encourage you to improve in healthy and exciting ways. &nbsp;They are the ones who make you feel more alive, and not only embrace who you are now, but also embrace and embody who you want to be, unconditionally.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">12. &nbsp;Let things be less than perfect.</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Smile every chance you get; not because life has been easy, perfect, or exactly as you had anticipated, but because you choose to be happy and grateful for all the good things you do have, and all the problems you know you don&#8217;t have. &nbsp;You must accept the fact that life is not perfect, that people are not perfect, and that you are not perfect. &nbsp;And that&#8217;s okay, because the real world doesn&#8217;t reward perfection. &nbsp;It rewards people who get GOOD things done. &nbsp;And the only way to get GOOD things done is to be imperfect 99% of the time.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">Afterthoughts</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Truth be told, life is actually pretty simple, but we often insist on making it complicated. &nbsp;If you&#8217;re struggling with any of the points above, there is a clear path to getting back on track. &nbsp;Your habits are simply broken and need to be repaired. &nbsp;When you trust a broken set of habits every day, it&#8217;s only a matter of time before life gets confusing and complicated.</span></div> <div>&nbsp;</div> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">It doesn&#8217;t have to be this way though. &nbsp;You can make adjustments starting today that will instantly help you feel better, think more clearly, and live more effectively. &nbsp;That&#8217;s why we wrote our book, &#8220;1,000 Little Things Happy, Successful People Do Differently.&#8221; &nbsp;It is filled with short, concise tips on how to do just that.</span></div> <div style="font-weight: normal;"></div> <h2><span style="font-family: Arial; font-size: 12pt;">The floor is yours</span></h2> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">So which of the points above are you struggling with most right now? &nbsp;What has been unnecessarily complicating your life? &nbsp;Please leave a comment below and share your thoughts and insights with us.</span></div> <div>&nbsp;</div> <div>&nbsp;</div> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong>Steven Hodgkiss</strong></span></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Free Inbound Marketing Tools from MarketHive</span></div> <div><span style="font-family: Arial; font-size: 12pt;">See <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a> for more information and to register.</span></div> Wed, 22 Jul 2015 11:21:23 -0600 The Beginning of the End for the EU? http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com/ <div><span style="font-size: 12pt; font-family: Arial;">After World War II, many politicians talked about creating a united Europe, much like the United States. The idea was that there would be one currency and a federal government that would act in much the same way as does the federal government in the US. They began, very sensibly, with trade agreements and slowly expanded.&nbsp;</span></div> <div>&nbsp;</div> <div><img src="https://markethive.com/pics/stephenhodgkiss/eurozone.jpg" border="0" alt="eurozone crisis" width="550" /></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Over the ensuing years, the national leaders of Europe steadily pushed forward toward the major goal of a unified Europe under a federal leadership. They reached this point with the Maastricht Treaty in 1992.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">My personal belief was that the concept would not succeed over the long haul. Whilst trade agreements can be very beneficial for European countries, the idea that Europe can be unified under a single government and a single currency was, in my opinion, doomed to failure.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">The United States was created primarily for the defence of the thirteen American colonies, so that a minimalist central government could protect all the colonies equally. Of course, as soon as the idea was ratified, some political leaders began to try to expand that centralised power. The US federal government then grew, a bit at a time, and eventually became dominant over the states.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Not so with Europe. The various European countries had been around, in one form or another, for centuries and had been based upon tribal groups. Each had its own language and its own culture. Some were more prosperous and had a stronger work ethic than others.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In addition, through historical conflicts, there was a decided lack of trust between many countries. The Irish distrusted the English; the English distrusted the French; the French distrusted the Germans; etc.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">The very idea that a Dane, a Dutchman and an Italian could agree on an entire governmental and economic system was an impossibility from the start. Their cultures and national perspectives were deeply ingrained and would not change in a major way, simply because their political leaders had come up with an idea that benefitted them.</span></div> <div><span style="font-size: 12pt; font-family: Arial;">However, the EU was on a roll, and around 2000, at a time when I stated, &#8220;I&#8217;d give the EU twenty years at the outside,&#8221; they may well have been at their high point.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In the intervening years, all of the predictable problems have surfaced, and as they have, the people of each of the EU countries have grown increasingly dissatisfied with the union, whilst the politicians of those same countries have done all they could to paper over the problems to keep the EU ship from capsizing.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In recent years, Greece has held centre stage, as, even though it is a small country with an equally small economy, it is a net recipient of EU funding, due to its unfunded social programmes, and is bleeding the EU with no end in sight.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Conversely, the more northern EU countries, where the work ethic is stronger, are footing the bill. For some time now, the possibility of a Grexit has been on the cards, and recent developments have suggested that it may be imminent.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Of course, the political leaders of the EU countries desperately want to hold on to Greece, as a Grexit may well spark other exits, beginning most probably with Italy, Portugal and Spain. Should that happen, the EU would be doomed. And so, the EU is now way out on a limb, far beyond what is safe for the people of Europe, in the hope of keeping Greece on board.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Throughout the course of these developments, the citizens of the EU have been relatively quiet, although the general mood has been one of growing distrust for the union. But recent developments in the Greek tragedy have riled them to the point that representations have been made to their political leaders to consider their own exits. Not surprisingly, the political leaders have remained steadfast that that is out of the question.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <h2><span style="font-size: 12pt; font-family: Arial;">Power to the People</span></h2> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Now that dam has suddenly burst. In Austria, a country that is in far better shape than most of the EU countries, 260,000 citizens have signed a petition, requesting that the government leave the EU and go off the euro. (The threshold for a debate on a possible referendum is 100,000.)</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In Italy, another petition has been circulated, with similar results, triggering some 200,000 signatures.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">A referendum is planned for the UK, but no date has yet been announced. (The political leaders, predictably, have been dragging their feet for some time on setting the date.)</span></div> <div><span style="font-size: 12pt; font-family: Arial;">In France, Spain and Germany, there are similar signs that the citizenries have reached a breaking point with the failed experiment and want out.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">And so, should we expect to see a breakup of the EU soon? Not likely. Political leaders are extraordinarily adept at keeping a virtual corpse on life support long after it was obvious to all and sundry that the plug should have been pulled. They do so because it allows them to retain power and the perks that go with it. However, it is not at all in the interest of the citizenry to continue to pour money into a dying union.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">Further, Europe&#8217;s citizens have grown quite weary of the bad marriage that their governments have entered into. They&#8217;re realising that a divorce is inevitable and should be dealt with soon to stem the flow of red ink on their respective national balance sheets.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <h2><span style="font-size: 12pt; font-family: Arial;">The Turning Point</span></h2> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">But a turning point has been reached. From here on in, what we shall be witnessing will be a groundswell from the citizenries of EU countries, in clear opposition to their political leaders. And this will occur in virtually every EU country before the game is over.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">This is no small matter. As this separation of people and state develops, in one country after another, much of the Grand Illusion of the EU will fall away. It will become glaringly clear that the union was created by the political leaders for the political leaders and was never intended to serve the citizenry of Europe.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">The countries of Europe had large, costly governments prior to the formation of the EU, a condition that was greatly exacerbated with the additional cost of an uber-government.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In years to come, we may look back and see this point as the one where the tide turned for Europe, and the former EU countries once again became a collection of neighbours, each in competition with the other, each prospering or declining in keeping with its level of work ethic and fiscal prudence.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">To be sure, there will be those countries that will fail along the way. Like drug addicts, they must first purge themselves of the entitlements that were beyond what could have been funded.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">As a result, they will first experience civil unrest, then frequent changes in leadership, each without any real solution, then a long, slow recovery. Some may learn a valuable lesson; others may simply return to empty promises of politicians and begin the debt cycle over again.</span></div> <div><span style="font-size: 12px;"><br /> </span></div> <div><span style="font-size: 12pt; font-family: Arial;">In any case, a turning point has been reached with the EU. After it does reach its end, we may see partnerships forming between some former EU countries, but we are unlikely to see another EU anytime soon.</span></div> <div>&nbsp;</div> <div><span style="font-family: Arial; font-size: 12pt;">Original article by Jeff Thomas.&nbsp;</span></div> <div>&nbsp;</div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong>Steven Hodgkiss</strong></span></div> <div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Free Inbound Marketing Tools from MarketHive</span></div> <div><span style="font-family: Arial; font-size: 12pt;">See <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a> for more information and to register.</span></div> Mon, 20 Jul 2015 15:37:55 -0600 Why Networking Is Important and How to Do It http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com/ <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Meeting new people can be scary for some, but is necessary to expand your work-at-home freelance or contract position. Giving yourself a networking challenge each month can result in dozens of new contacts by the end of the year who may bring new opportunities your way.</span></div> <div style="font-weight: normal;">&nbsp;</div> <div style="font-weight: normal;"><a href="http://stevenhodgkiss.com/" target="_blank"><img src="https://markethive.com/pics/stephenhodgkiss/people_networking.jpg" border="0" width="550" alt="business networking" /></a></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <h2 style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Why Networking is Important</span></h2> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">How many times have you heard &#8220;It&#8217;s not what you know, but who you know&#8221;? Maybe not at all, but you have now. Speaking from experience, I believe that is 100% true. And it all comes from networking. Networking is crucial to your work-at-home success.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Who you know can mean the difference of getting that freelance or consultant job. This all comes from networking. I&#8217;m talking personal networking &#8211; friends and family &#8211; and professional networking with strangers.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <h2 style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Why Network</span></h2> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Personal relationships help your business stand out. Our society is bombarded with emails, advertisements, and special offers. A hand shake and conversation will help you rise above that racket and remain at the forefront of people's minds.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">People do business with those they know, trust, and like. The more people you know, the more business opportunities you&#8217;ll gain.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <h2 style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Where to Network</span></h2> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Everywhere! The grocery store, soccer games, school events, holiday parties, and the post office! If this is too much out of your comfort zone, then there are plenty of professional networking groups you can join, which hold events that are meant to boost your business.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Look online for networking events to find relevant groups in your profession. Web sites such as www.meetup.com, www.findnetworkingevents.com and www.gumtree.com are a few good ones. Look into attending industry conferences as well.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Social media is the greatest free networking tool! Set up a Facebook, Twitter, and LinkedIn business account or page and manage all of them at one time through <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a>. Invite your friends and family to join/like your page, ask them to share it and watch your network grow right before your eyes.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Many local Chamber of Commerce also run networking events. If not, they may be able to fill you in on events going on in your area. At the very least, they can introduce you to other entrepreneurs in your area.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <h2 style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">How to Network</span></h2> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Knowing what to say when networking is the hardest part of the process. Many people don&#8217;t like to talk about themselves and &#8220;brag&#8221; about what they do. The key is to not talk about you, but ask them about what they do for a living and learn about them first. The conversation will naturally turn to you and you&#8217;ll have your chance to hand out business cards.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Finding the time is hard, but it&#8217;s crucial. We are all busy &#8211; work, school, families &#8211; but you have to make networking a priority if you&#8217;re going to make your business work. When you schedule networking events, put them on your calendar like any other meeting. Once you get into the habit of meeting people for lunch or dinner or attending events, you will see the benefit.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Just starting out? Give yourself a networking challenge. Maybe decide to meet with eight people a month. Start with four people you know, but would like to know better. Then move onto four new people you&#8217;ve never met before. You can call it the 4 X 4 challenge. You&#8217;ll become a better networker and will grow your network by at least 48 new people within a year. But the hope will be that all of the 96 people you met with will help you grow your network even more.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Most importantly, follow up. Whether it&#8217;s with a phone call or email, be sure to follow up after your networking event or meeting. Thank your recipient and recap the items you discussed.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Remember, everyone is a potential business contact or customer. The more people you meet, the bigger your network will grow. Always carry your business cards with you and when talking with others, discuss how you could help each other.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;">Networking will help you reach your goals and dreams. Start today! It will take your business to the next level.</span></div> <div style="font-weight: normal;"><span style="font-size: 12px;"><br /> </span></div> <div style="font-weight: normal;"><span style="font-size: 12pt; font-family: Arial;"><strong>Steven Hodgkiss</strong></span></div><div style="font-weight: normal;"><span style="font-family: Arial; font-size: 12pt;">Free Inbound Marketing Tools from MarketHive</span></div><div><span style="font-family: Arial; font-size: 12pt;">See <a href="https://markethive.com/stephenhodgkiss" target="_blank"><strong>MarketHive</strong></a> for more information and to register.</span></div> Thu, 16 Jul 2015 19:39:12 -0600 Studying Resolve Beyond Neurology http://cinemacables.com/index.php?page=0#post_ http://beyondneurology.com <meta content="en-au" http-equiv="Content-Language" /><meta content="text/html; charset=utf-8" http-equiv="Content-Type" /><title>A warm hello to all students</title><p><img alt="Resolve Beyond Neurology" longdesc="Resolve beyond neurology training aims to facilitate the body in healing itself. Typically the human body should be able to cope with all 'stressors' such as events, emotions, pain and conflicts that provoke stress. Just the same as it does when you cut your finger which heals." src="http://resolvebeyondneurology.com.au/images/study.png" style="float: left" height="100" width="125" />A warm hello to all students.</p><p>Choosing to undertake a Resolve Beyond Neurology Course can provide many advantages for certain individuals. It gives students the option to study around existing commitments, gives them the freedom to complete assignments in a timely manner and above all gives them a chance to get education when other traditional routes to take are just not viable.</p><p>However, in order to pursue a continuing course of education part time, an individual must have great time management skills and be already qualified in kinesiology as resolve beyond neurology is an advanced study at a diploma and degree level.</p><p>Students then already have experience of working on clients or patients as they go about completing the resolve beyond neurology college course.</p><p>Some people are naturally gifted when it comes to time management. They can quite easily set aside blocks of time for different tasks and complete each one successfully. However, there are very few of those people around. Most of us do have some trouble remaining within self-imposed timetables and completing tasks well within given time periods. It is easy to get distracted by outside influences.</p><p>Maybe something comes up that needs your urgent attention, which then distracts you from your assignments and costs you valuable time. The likelihood is that you will then only return to your assignments the day before they are due and rush to complete them in a panic. You will ultimately end up submitting inferior work or worse, not submit any at all.</p><p>The timetable has been setup in advance. Estimate how much work you have to do for your continuing course education and double the time span of how long you think it will take. Pencil in that amount of time in two places on your timetable for the week. Our Resolve beyond neurology College Courses offer flexibility and so should you. You should aim to get your work done in the first slot so the second is your time - a reward for completing it originally. If something does come up though, you have a fall back slot that must be honoured.</p><p>Getting into a routine is good planning. For example, go to a coffee shop on a Sunday morning for three hours. Drink your latte and do your work at the same time. This will make your college course an enjoyable and relaxing experience and will also provide you with a space in which you can work instead of sitting at home and procrastinating. Remember that these are just a few of the ways that can help you to manage your time more effectively. The best thing to do where college courses are concerned is work out what is best for you. If you can do that, you are half way there!</p><p>As each resolve beyond neurology course module is completed over five to six weeks, students can take breaks between courses. A student doesn't have to rush from work to meet a class time. Whereas this could also serve as a demotivation for certain students who perform better under strict schedules and timetables, it is advantageous for people with hectic work environments, and for people who can exert self-discipline in setting an effective timetable.</p><p>Establish goals that will take you forward from where you are, toward achievements that you can clearly define. They can become your major goals. Maybe you don't want to go around the world. But whatever your major goals are, be sure that they are supported with alternates, so that progressive accomplishment is always assured.</p><p>Also have alternate goals along with the major ones. Set up alternate objectives, similar to the major goals, which you may switch to anywhere along the line without losing ground if circumstances require a change. For example, if a major goal is a trip around the world, and your vocational status changes so that you don't have enough time to spare, go to Hawaii or Europe instead. With alternate goals established, you will go somewhere stimulating and exciting. You won't stay home, sore at the world and your job because you couldn't make it around the world!</p><p>Some students spend too much time studying because they did not take the time to learn what was being taught in class the first time. By following the instructor's requests, you will learn how to understand each lesson being taught in class so you will not have to put in extra time studying. This does not mean you will not have to study, but this will become a guide so you can use your time wisely. While you are in class, sit back and learn as much as you can and you will almost certainly get better grades and have more free time.</p><p>Contribute to classroom discussions. Raising your hand and offering your thoughts or ideas will help the discussion progress, make the teacher notice that you are actively taking a role in your education, and finally, help you sort out what you do and don't know or fully understand. Try not to feel intimidated about raising your hand and answering questions. Start offering answers to questions or topics that you feel comfortable with and eventually this will become a habit. Eventually you will build enough confidence to contribute on a regular basis.</p><p>Article by Val Walters<br /><br /><a href="http://easternview.net/" target="_blank">Kinesiology Training</a></p> Mon, 15 Jun 2015 14:28:52 -0600 A Product or Shift That Changed My Business http://cinemacables.com/index.php?page=0#post_ http://franchiseinternetbusiness.com <p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">I have spent my first couple years making money online pitching opportunities. The interesting this is when I first starting doing this in 2005, it actually worked! But not anymore. Why? Because the market changed. Too many work from home opportunities emerged like a volcano explosion so the offer stop looking so appealing and started to become annoying with so many business pitches. In fact, the only time pitching works anymore is if there is value included.</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">In order to prospect new people into your business there is a need to develop rapport or responsiveness with an audience. This is the key to making money online. If you are not providing value to your readers or your list, then you are not going to make any money online or offline.</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;"><span data-mce-style="font-size: 12pt;" style="font-size: 12pt;">So, How do you do that?</span></p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">The best way to develop rapport with an audience is by offering value, &nbsp;give them something they can relate to, or offer a solution to a common problem they may have. All these type of solutions should be directly related to your niche. The same is true when you walk into a store to buy something. The employee of the store approaches you (the customer) in an attempt to build rapport. You are greeted and offered assistance. They are quick to answer any questions you have and make you feel comfortable without pressure getting to know your wants and needs and then getting to place where they can solve your problem. This is particularly true in car sales. Love car salesmen or hate them. The fact is the good ones don't try to sell. Let me repeat that, the successful car salesman who make over $50k per month do not try to sell cars.</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;"><span data-mce-style="font-size: 12pt;" style="font-size: 12pt;">What do they do?&nbsp;</span></p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">They build rapport and solve your car problems based on the information you provide them with. Every car salesman who can solve a problem with a customer sells a car that moment. Whether the car is sold or not, that customer is a new prospect to their list of contacts. Are you starting to see the connection here to network marketing? Same approach..</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">&nbsp;<br /></p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">This is the very shift that changed my business and approach to it. For a long time I thought I was suppose to build relationships with people before presenting my offer. This is the wrong thing to do. You do not want to enter the friend zone with any prospect. This is a business. The main goal here is to get them to respond to you. As long as their is a connection a sale can happen.</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">The easiest way for us network marketers to to this is by building an email list of people who opt-in to a landing page. The trick is driving the right traffic to these opt-in pages. Solo Ads and traffic brokers are the best way to do this fast for a small fee. There is nothing better than done for you traffic. I have my own hidden gems out there to share with my team for duplication purposes. The one thing to always remember is your buyers are in your list. They will respond if you present them with good information of value.</p><p style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 13px; line-height: 19px;">&nbsp;</p> Thu, 04 Jun 2015 21:49:28 -0600 What do starting an online business and moving countries have in Common http://cinemacables.com/index.php?page=0#post_ http://markethive.com/david-ogden What do starting an online business and moving countries have in Common <ol> <li>You will face many challenges and need to have determination to succeed </li><li>You need to have a plan </li><li>You need to research </li></ol> I have moved house many times and currently making my 5th International move from Cyprus to the UK. Moving house is very stressful as you have to rely on many other people in order to complete your move successfully. When country moves are involved there is the additional requirement of meeting immigration, health customs and travel requirement, in addition to finding somewhere to live. <p> I have put my own business on hold since February when I first started to research my latest move and hope to be back working again at the end of July. There have been many ups and downs along the way. The most time consuming was obtaining a visa for `Citizens returning to the UK with Foreign wives, unless they were earning over eighteen and half thousand pounds a year no visa would be approved, on top of this the visa costs were an additional six thousand pounds. </p><p> I have however learnt under an European Economic Area treaty workers have free movement to work and live in any treaty country, so all I need to prove was that we had made Cyprus our family home. Armed with this information my family were duly issued with a free entry permit into the UK. </p><p> Now I thought arranging our travel would be a simple matter, but came across a strange difficulty concerning booking a hire car for when we arrive in Birmingham on 1st July. We tried booking a car via Monarch Airline, however when I read the small print it said that when I presented my voucher to Europcar, I would need to present my driving license plus two supporting documents confirming my address as shown on my license, plus a credit card. now I have a problem with this as my license address is not up to date and I do not possess a credit card. so I phone Cartrawler(the Agent for Monarch) and queried this requirement, they informed that was Europcar requirement, so I cancelled the hire. I then made a booking with Europcar direct via their website and discovered that all I needed was a valid license and debit card, which I also confirmed via an online help chat with an agent. </p><p> Perhaps the most difficult part is house hunting, I have been using Zoopla for my main research however the estate agents who advertise do not respond to enquiries which means I will have to wait until I am physically back in the UK and can go banging on doors. </p><p>Finding short term accommodation whilst we continue to search for a suitable school and place to live was a little easier although we did still run across people who did not respond to requests for information. Communications with your potential customers is essential if you wish to operate an online business, and I continue to be surprised that website owners often fail on this point. </p><p> The countdown to our move is in it's finally month, and its time to deal with taxation, so visited the Tax Office to inform them I was leaving the country. The office could not find my Tax return and payment details on their and said I would need to submit 2014 return again and compete 2015 tax return before I left. I Replied that that as I was leaving before 182 days I was not liable to pay tax this year and I would bring in a copy of my receipt for 2014. I then contacted the UK tax office and updated them on my change of country, so that they could calculate a new tax code from July. </p><p> There are many tasks that need to be considered when moving house and I believe that I am ahead of the game so far with not much more to accomplish until we find a place to live. Credit checks might be a problem as we have been absent getting on for 15 years and do not use credit. We have identified one potential home and will need to wait to see if it is still on the market in a months time. Also have applied for one job opportunity, which improve our finances and recoup cost of moving. </p><div title="Translation of selected text on the fly" is_mini="true" style="left: 672px; top: 422px; opacity: 0.2;" id="s3gt_translate_tooltip"><link href="chrome://s3gt/skin/s3gt_tooltip.css" type="text/css" rel="stylesheet" /></div> Thu, 04 Jun 2015 05:55:01 -0600 2 Powerful Websites About Inbound Marketing http://cinemacables.com/index.php?page=0#post_ http://buildingabrandonline.com/stevencavan/feed <div class="challIntro">These websites provide powerful tools and resources for entrepreneurs to market their business. These are cutting-edge, innovative platforms with powerful blogging and SEO capabilities.</div> <ol class="number-list"> <li> <h3 class="itemTitle">MarketHive</h3> <div class="item itemAbout"> I have shared this before and I will share it again. MarketHive is one power inbound marketing system that will explode your business, brand your name and build teams of people with laser targeted lead generation. The site functions similiar to Facebook. The ease of navigation makes the site a pleasurable experience. The tools are even better. You will have to grab a free account in order to get access to these tools. Most people think that because the tools are free, it must not be good. I am here to say that MarketHive is no joke. If you pass this system up, you are missing the mark big-time! This platform is going to take over the internet. I have been working with the owners of this system for the past decade. They are some of the best programmers online. They have built the first automated marketing system on the internet back in 1994 stuck around for 20 years before launching MarketHive. This is a world class franchise with an opportunity to partner with the company through the Alpha Founder Program investment opportunity. This program is designed to provide the founders with lifetime residual revenue. Become an Alpha Founder Today! Please see the website link below for more information. <p> <a href="http://stevencavan.markethive.com/" target="_blank">Click Here to Learn More About MarketHive</a> </p> </div> <br /> <img alt="" src="https://markethive.com/pics/stevencavan/hive.png" height="246" border="0" width="470" /></li> <li> <h3 class="itemTitle">Search Engine Genie</h3> <div class="item itemAbout"> This website has great tools for seo. I use this site to find out what page of the search engines my websites are listed on. There are also a ton of cool widgets for social media among other things to add to your website to make it stand out. You can hire them to do seo for your site or you can get tips and ideas about link building, PPC advertising and many others. Get over to this website and see what they have going on. The tools are great and can help you dramatically build your business. <p> <a href="https://www.searchenginegenie.com/" target="_blank">Click Here to Learn More About Search Engine Genie </a> </p> </div> <div align="left"><img alt="" src="https://markethive.com/pics/stevencavan/seg.jpg" height="160" border="0" width="160" /></div></li> </ol> <div class="postSegue">The combination of MarketHive, iPAS2 and the tools at SEG can help you build a productive business very fast if you a serious about doing so! Get set up with all of these valuable tools. I use all of them and the results are incredible.. This stuff works!</div> <div>&nbsp;</div> <div>&nbsp; <div align="center"><a href="http://ipasdiscount.com/cp1/?id=76373&amp;tid=KBlog"><img alt="" src="https://markethive.com/pics/stevencavan/ipas2banner.png" height="345" border="0" width="470" /></a></div> </div> Thu, 07 May 2015 10:37:36 -0600 2 Blogging Hacks That Can Create Top Producers in any Business http://cinemacables.com/index.php?page=0#post_ http://franchiseinternetbusiness.com <div class="challIntro">We Must Not Only Blog What is Popular. We Must Blog About Our Passions No Matter How Quaint. This is True Empowerment!</div> <ol class="number-list"> <li> <h3 class="itemTitle">Getting Your Blog in Front of the Right Audience</h3> <div class="item itemHack">Blogging really is not as difficult as people make it. So many times, people are too concerned about the content of their blog instead of just writing about what they, themselves are passionate about. Being a good blogger just means to tell your story, whatever that is. My Recommendation is to write about your passion and other things that interest you. Second, make sure all the content of your blog is a postive tone. You dont want to come off as negative unless you are giving an honest review about something. Even then, try and avoid it. In time, People will come to your blog because they will be searching for the information you are writing about. You see this is the power of the blog. The search engines will send their bots to your website, scan it for content and then index it accordingly into the search engines according to revelance, backlinks, and other mechanics of your blog (you don't have to worry about that stuff right now-just start writing content). After a while you will become a blogging pro. Your audience</div> &nbsp;</li> </ol> <a href="https://markethive.com/stevencavan/images/10079/Best-place-to-make-a-blog.jpg"><div align="center"><img alt="" src="https://markethive.com/pics/stevencavan/Best_place_to_make_a_blog.jpg" height="189" border="0" width="267" /></div></a> <ol class="number-list"> <li> <h3 class="itemTitle">Best Places to Start Blogging</h3> <div class="item itemHack"> I have a couple places come to mind where you can get massive exposure for your blog in no time. First, you will want to check out MarketHive.com. Serious inbound marketing system/social neural network and cognitive lead generation system designed by entrepreneurs for entrepreneurs. <p> <a href="https://markethive.com/stevencavan/images/10081/BloggingAudience.jpg"><img alt="" src="https://markethive.com/pics/stevencavan/BloggingAudience.jpg" height="400" border="0" width="600" /></a> </p> </div> <div>Go to <a title="Inbound Marketing System" href="http://stevencavan.markethive.com/" target="_blank">Inbound Marketing System</a> and get your free account today! Note: MarketHive is not an affiliate system. If you combine MarketHive with the Blog system below, your blog presence will explode with rich targeted traffic.</div> &nbsp;</li> </ol> <div class="postSegue">I am using this system right now for blogging and it has helped me get my message out very quickly.Get a blog like this that you can fully customize without headaches, and get massive exposure right away! Click below and get it NOW! Right NOW! Stop debating other blogging methods. This works and it works well!</div> <div>&nbsp;</div> <div><a href="http://www.truthorhypetv.com/proof?id=4309947"><img alt="" src="https://markethive.com/pics/stevencavan/Funnel_Truth_or_Hype_728X90_1.jpg" height="90" border="0" width="728" /></a></div> Wed, 06 May 2015 12:46:29 -0600 Imagine the Future http://cinemacables.com/index.php?page=0#post_ http://ipasdiscount.com/cp1/?id=76373&amp;tid=MH <p>I am going to take a moment and share what my future will be like in 5-10 years.&nbsp; I first start that sentence out by saying "what I believe" it would look like. I had to take a moment to reframe my mindset. You see, it is not about "If I" or "can I" anymore. Now it is about "I will" and "I can". Before we move into my future perspective of what my families life will look like in 5+ years, I thought it was necessary to share this.</p><p>I will own my dream home in 5-10 years. I will keep doing what I am currently doing to reach this goal. I can picture the 20 foot ceilings on the first floor, wrap around staircase, 5 bedrooms, 2 living rooms, home theater, and man cave (got to have that). A nice size backyard for the kids to play in (I will hire a landscaping company to take care of the yard). I will have 4 vehicles&nbsp; and everything else needed to live worry free. I will be philanthropic in nature always giving back to the environment and community in efforts to help. You know what they say, "you can't keep what you have unless you give it away."</p><p>This will be a nice change of pace in this time. Along with my online business, I will take a large amount of funds and establish/own a residential behavioral health treatment center that will provide the highest level of care for people suffering from co-occuring disorders and substance abuse. My mission is clear, to help as many people as possible create a better way to live. Money is not the primary concern here. This is all about helping people reach their lifestyle and financial goals. So now, imagine the future if you had everything you ever wanted. And, all you had to do to get it was create a strategy and go after it.</p><p>I imagine my own future to have developed large teams of people (in the thousands) who were working hard to achieve their own goals and grow their own entrpreneurial lifestyle.</p><p>So where would you live if you had everything you ever wanted?</p><p>I think I would live humble yet rewarded. I do care about flashy material stuff. I did mention a few above. But, I really just want my family to be happy and have all the resources I could possibly provide for them to be available 24 hours a day, 7 days a week. This vision can only happen when other people are being assisted and mentored to make this happen who are on my team journey. This future is going to happen.</p><p>For my business, I will enroll 2 new members a day. I will blog daily, and I will market daily and drive traffic to my opportunity. This is somewhat of an affirmation. And it will be done. I am not sure how other people feel about their career. Personally, I love what I do. I love the company I work for. However, I am tired of making wealthy people richer. I am tired of not being paid what I believe I am worth. So, it is time to raise the bar and go after the financial and spiritual lifestyle I want.</p><p>I am sure many of you are reading this post and can agree on some level what I am talking about. Life can be challenging when we let other people control how much money we earn, what kind of insurance we get, what kind of car we drive, what house or apartment we can live in, how much credit we can have, and so on. The list can keep going. The point is, I am DONE with that. No more. I live not only imagine my future. I will live that future starting today. I will live my dreams. I have a 90 day challenge I am doing to reach an income of $7500 p/month extra income. I have 90 days to make it happen. I have the tools, training and mindset to make that happen. This goal should be reached by July 26, 2015. I will not make excuses for why I cannot do it. I will do it.&nbsp; Now I am challenging all you readers to make it happen for you too. Let's set your goal and make it happen. Yes, I am challenging you! Are you up for it? Or are you satified with average life?</p>&nbsp; Fri, 01 May 2015 15:04:20 -0600 Determination: Live Your Dreams http://cinemacables.com/index.php?page=0#post_ http://ipasdiscount.com/cp1/?id=76373&amp;tid=MH <img src="http://buildingabrandonline.com/stevencavan/images/8694/liveyourdreams.jpg" alt="" /><img src="https://markethive.com/blogs" class="size-medium wp-image-80 aligncenter" alt="" /><p> Everyday, someone is looking to live a dream beyond their imagination. Sometimes dreams are only thought about with no direct action to make it a reality. I ask you to make your dreams a reality. This is what I have chosen to do just recently. No more complaints about life or other people, no more negative thinking. The time has come to start doing things and living life differently to make these dreams a reality. That's right I am calling it right now. 1 year from now, I will be a million dollar earner. Now, I know that is a bold statement. Some people will have a tough time understanding how this can be possible. There is a good chance that these people do not have the mindset for which I will achieve. After reading, listening, and watching wealthy people speak, they all say the same thing about success. To make it short, </p><blockquote>we become what we think about. - Earl Nightingale</blockquote><div> The wealthy think about their goals and how to achieve them while the poor do not have goals and complain about what they don't have. In general, we all need to have PMA-positive mental attitude all day everyday. I am dreaming big to live my dream lifestyle. I know what that income needs to be each month and it is over $30K. Is this achievable? Of course it is. As long as their is honest belief and action taking place to achieve that goal. by scientific law, it will happen. I believe it will happen. I am looking for other people who want to dream big with me. Those people who want a better life for themselves and their family. This is the dream of financial security and freedom to do all the things you want to do and see all the place you want to see in your lifetime. I know for myself their is plenty of things I want to achieve in lifetime before I leave this earth. Those goals I will achieve. Now is the time to stop making excuses for certain situations and start taking action to make things happen. When I look at this ion the bigger picture the primary goal is a complete change in mindset. I do this by only listening to positive audios by successful people so my brain can be reprogrammed to respond with a millionaire mindset. In doing so, I would like to share with everyone of you my success as it happens. My stories of progress shall be laid out in front of the world to see on this very blog. You WILL see my success. You WILL see how I build teams of thousands of people who are ready to make this type of change in their own life and join me. This is a movement I am starting to help do my part changing the world to become a better place. </div><div>&nbsp;</div><div>The vehicle is present to make this happen for anyone. AS a matter of fact a blog is a great place to start. As a matter of fact, a blog is probably the most powerful tool the internet can provide for anyone despite reasons for using it. Take for example Paris Hilton. Here is a man who started blogging about celebrities for fun and now has one of the most viewed blogs in the world. And,. Paris is very wealthy now because he wrote with passion. I have been asked before what I was passionate about. Looking back on it, I never really had a true idea of what that was. There were always things that I liked and enjoyed. Passion was a different story. My passion has emerged itself after working through my own mindset training. My Passion is to help other people achieve success in their life. Success does not always have to do with money. In fact, earning money is a direct result of being successful. Money does not create success. Success creates money.</div><div>&nbsp;</div><div><strong style="font-size: 12pt;">So how do we become successful? </strong></div><div>&nbsp;</div><div>Success is 80% mentality and 20% action. Set a goal for yourself. Ask the question; What is it that you want? Once you know what that is, you can then start working towards getting that result. May sound simplier than it is to sum. However, by human nature we tend to complicate things and create mental roadblocks from achieving such a goal. My goal in the next 90 days is to reach an income of $7500 per month as an entrepreneur. That means by by July 28th 2015 this will be my income per month. Now it is time to lay the ground work to make that happen. I have a family of 5. A wife and 3 children. Not sure what your situation is, but I am getting really tired of making wealthy people richer. The time is now to take action, flip the script and start living as if. Retrain the brain and the rest will follow. My dreams are to see Ireland and travel through Europe and South America and buy property in Bora Bora to spend my summers. My goal is to achieve this in 4 years. I have found all the tools, training, mentorship and support to make this happen. For all those who are with me click on the call to action below and get plugged in to a life changing system. I am doing this, that's it, no more excuses- I will see you on a stage somewhere sharing my success. &nbsp; </div><div>&nbsp;</div> Fri, 01 May 2015 15:01:49 -0600 How to Build Your Side Business While Still Working http://cinemacables.com/index.php?page=0#post_ http://stevenhodgkiss.com <div> <div><span style="font-family: Arial; font-size: 12pt;">A full time job doesn't have to halt your side business ambitions. Follow these tips to build up this great side income opportunity.</span></div> <div>&nbsp;</div> <div><a href="http://stevenhodgkiss.com/"><img src="https://markethive.com/pics/stephenhodgkiss/buildingabusiness.jpg" border="0" alt="Building a side business" width="450" /></a>&nbsp;</div> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">By day, you work as a market research analyst. By night, you&#8217;re designing websites and creating HTML code in your basement. While it initially started out as a hobby, you&#8217;ve seen your little idea turning into a somewhat steady business. Thing is, you&#8217;re not quite ready to leave your 9-5 just yet. Here are some tips on how to build your side business while you&#8217;re still working.</span></div> <div>&nbsp;</div> <div></div> <h2><span style="font-family: Arial; font-size: 12pt;">Schedule the Time</span></h2> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">Between your regular job, your family, and the million other things on your daily to-do list, finding the time to nurture your burgeoning business may seem virtually impossible. But in order to take on this task full-time, you&#8217;ll need to make it a priority. So schedule as much time as you realistically can to work on your business, and actually block out the time on your calendar. That way, you&#8217;ll take it more seriously&#8212;and treasure the uninterrupted time you have to work on your business.</span></div> <div>&nbsp;</div> <div></div> <h2><span style="font-family: Arial; font-size: 12pt;">Ask for a Flexible Schedule</span></h2> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">Lately, you&#8217;ve noticed that you&#8217;ve been staying later and later at the office. You don&#8217;t want to slack off in your job duties, but you still want to be able to grow your business, too. Set up a meeting with your boss to see if you can work a flexible schedule or even telecommute part-time. Without having to face down a lengthy commute each day, you can use all of that extra time to build your business before punching in at 9:00 a.m. at your job.</span></div> <div>&nbsp;</div> <div></div> <h2><span style="font-family: Arial; font-size: 12pt;">Create a New Network</span></h2> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">Chances are, you might need a new network of contacts in order to see your business flourish. Establish your business&#8217; online presence by creating accounts on all of the social media channels. Reach out to people within this new industry to network, make new friends, or discover new information. And be sure to use your network to make your career change, too. These connections can be crucial in the beginning stages of your business and help you take your business to the next level.</span></div> <div>&nbsp;</div> <div></div> <h2><span style="font-family: Arial; font-size: 12pt;">Set Specific Goals</span></h2> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">It can be hard to grow your business if you don&#8217;t have goals. The goals don&#8217;t have to be lofty in nature (e.g., &#8220;I want to make a million dollars this year.&#8221;). Rather, the goals should be both short-term and specific, such as completing your website within the next 60 days. By having targeted goals, you&#8217;ll give yourself some self-imposed deadlines that can help you stay on track while giving your business a much-needed boost.</span></div> <div>&nbsp;</div> <div></div> <h2><span style="font-family: Arial; font-size: 12pt;">Share Your Successes</span></h2> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">Your friends and family might not take your new business seriously at first. Let them know that this isn&#8217;t a passing fancy but an actual business by keeping them in the loop. Share each new success that you achieve and your plans for the future as well. Once they see your dedication, focus, and passion, they will become your biggest cheerleaders. Their support will, in turn, motivate you to work harder to realize your dream and allow your business to flourish.</span></div> <div>&nbsp;</div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">It might seem like a huge undertaking to start a side business while you are gainfully employed, but there&#8217;s actually no better time to do it. By working on your business little by little, you are learning how to create and maintain a job you&#8217;ll love for years to come.</span></div> <div>&nbsp;</div> <div>&nbsp;</div> <div></div> <div></div> <div><span style="font-family: Arial; font-size: 12pt;">Steven Hodgkiss</span></div> <div><span style="font-family: Arial; font-size: 12pt;">Authorised Distributor for <a href="http://wowmiraclegel.com/"><span style="font-size: 12pt;">2 Minute Miracle Gel</span></a></span></div> </div> Thu, 16 Apr 2015 09:20:33 -0600 How To Share Thoughts, Messaging and Blogging on the MarketHive http://cinemacables.com/index.php?page=0#post_ http://markethive.com/david-ogden <center> <h2>A guide to Sharing Thoughts, Messaging and Blogging on the MarketHive Social media and Marketing Tools Site</h2> </center> <strong><blockquote>Wise men speak because they have something to say; Fools because they have to say something. Plato</blockquote></strong> Communicating with fellow members of MarketHive is an important consideration, after all MarketHive is a social network with the emphasis on business, unlike Facebook where anything goes. This article is written as a guide to help both new and existing members be able to communicate with one another in a businesslike manner by making the best use of the various tools as each tool has a specific function. <p> When you add anything to <strong>MarketHive</strong> you have full control on both who can see your work and who can comment on your posts, by making use of the icons you will find below the text entry boxes allowing you to select:-</p> <div><img style="border-color: #ffffff;" alt="MarketHive Publish" src="https://markethive.com/pics/david-ogden/comms3.JPG" align="left" border="5" height="132" width="135" />&nbsp;</div> <ul> <li>Public - anyone visiting the page </li> <br /> <li>Members - Members of MarketHive </li> <br /> <li>Friends - People on your Friends List </li> <br /> <li> Only Me - Private to you only </li> </ul> <div> </div> <div>&nbsp;</div> <div>&nbsp;</div> <div>There are also similar control in place regarding who can write on you pages, which you can control in your profile settings. </div> <p> Every person who joins MarketHive has a profile page which includes an activity feed "Share Your Thoughts" section It is very tempting to add random thoughts here but it is best to remember the quote from Plato, because everything you write here will appear on the home page of your friends, which might not be what you want or what they want to see. </p> <p> There is a news feed on the home page of the system and this is designed to provide each member with items of interest posted by their friends or on the activity pages of groups they belong to. The news feed allows you to quickly find out what your business associates are up to on the system. The <strong>news feed</strong> In addition to gathering information the news feed has two other functions:- </p> <ul> <li>It allows members to add additional newsworthy items directly into the the feed. </li> <li>You can comment on news items appearing in your feed and any comments you make will instantly update the original source document without requiring you to go to the page or group concerned. </li> </ul> One feature of the news feed,is that <strong> </strong><strong style="color: #ff0000;">you will not see your own posts that you make to your profile page</strong><span style="color: #ff0000;">. </span><span>This has caused a little bit of confusion for many people when they first start as they did not see their post on the news feed, they often often post a duplicate version. </span> <p> You need to think carefully on how and where you "Share Your Thoughts" I personally allow everyone to view my profile, and for that reason I like to control what "thoughts"of mine they see. Visitors to my page can however quickly see all my blogs, videos and my list of friends. This concise information allows people to quickly discover where my business focus lies, and they can then decide if they want to become my friend and or do business with me. Setting my profile up so that only I can post to it, stops people posting unnecessary items, which I might not want them to see. </p> <p> If you decide to follow my example please be aware that your friends can still post comments to any post you make on your profile when it appears in their news feed. </p> <center> <h2>So how can my fellow marketers and fellow members of MarketHive contact me.</h2> </center> MarketHive has an in built message system which allows you to communicate with your friends privately and provides a visual message alert on every page. you can additionally set up email alerts for incoming messages under the notifications setting on your profile menu. The message system is the best way to contact new sign ups from your profile page as they are automatically added as a friend if you are an Alpha founder. What better way to contact them to get hold of their phone number and find out what they are about! <p> The message system is quite sophisticated and will allow you to send out messages to any groups you have set up as well as being able to store messages in folders for future reference. </p> <p> Use the message system to congratulate people for birthdays and success as well as messages of encouragement or to ask people specific questions. </p> <img style="border-color: #ffffff;" alt="" src="https://markethive.com/pics/david-ogden/comms4.JPG" align="right" border="5" height="220" width="440" />Your message system can also be activated on your news feed, profile page or group feed wherever you "share your thoughts" by using the share button at the bottom of each post. The share button will open a popup that offers a number of options and the default is to "share on your profile page", if you move you cursor over the wording a further sub menu selection is revealed and you need to take the bottom option "In a private message" see image to right <p> Taking this selection opens up a new box where you can type in the name of any friends you wish to send a message to, a copy of the original post. plus space to add additional text </p> <p> The advantage of replying this way, is this reply is private and if you are reply to a post they will be alerted my the message system, the drawback is other people will not see your text message. </p> <p> <strong style="color: red;">The message system is more powerful than most people realise and should be used as a replacement to Skype for person to person messages</strong> </p> <center> <h2>You Profile page like most networks is important as this is where most people will land</h2> </center> There is a menu on the left hand side directing people to your blogs and videos, Its your personal showcase, this is where you share with the public what it is you do. <p> It is no coincidence that both blogs and video lie at the centre of inbound marketing campaigns for your business and MarketHive as the first social neural network uses them to improve its members search engine optimisation results. </p> <p> Whatever your personal thoughts it is essential to use the blogging tools on MarketHive because that is what this marketing tool is specifically designed around. </p> <ul> <li>You might have Wordpress blogs running elsewhere but these can be automatically updated by using wordpress plugins so they display your content from your blog on MarketHive which should become the centre of your blogging activity, when you fully understand how to use the blogging feeds and tools, that allow you to share you posts automatically with other members. </li> <li>Search engines spiders are always searching blogs for new information and will start visiting your site(s) on a regular basis if you supply good content. </li> <li>If you write a particular interesting blog post you can share it on your news feed, write a short introduction with a link to the actual blog post, </li> </ul> <p>I hope you like this short guide and if you find it useful please share it with others.<br /> </p> <div>Please feel free to contact me is you have any questions</div> <div>&nbsp;</div> <div><strong>David Ogden</strong></div> <div><strong>#<a title="MarketHive" target="_blank" href="http://markethive.com/david-ogden">markethive </a></strong></div> <ul> </ul> <div is_mini="true" is_bottom="true" style="left: 742px; top: 465px;" id="s3gt_translate_tooltip"> <link href="chrome://s3gt/skin/s3gt_tooltip.css" type="text/css" rel="stylesheet" /></div> Sun, 22 Mar 2015 08:41:19 -0600 7 Networking Questions to Ask Yourself http://cinemacables.com/index.php?page=0#post_ http://marketingcampaign.info/ <div> <div>I get together with a couple dozen other business owners for lunch every Tuesday here in&nbsp;Birmingham&nbsp;<br /> - Community Business Builders of Birmingham - is what we named the group several years ago when it started&#8230;</div> <div>&nbsp;</div> <div></div> <div><a href="http://marketingcampaign.info/" target="_blank"><img src="https://markethive.com/pics/stephenhodgkiss/questions.jpg" border="0" alt="Networking Questions To Ask" width="500" /></a>&nbsp;</div> <div>&nbsp;</div> <div>We have a 60 minute meeting over lunch and we keep the meeting very structured in order to be respectful of everybody&#8217;s time.</div> <div>&nbsp;</div> <div></div> <div>Every person has 60 seconds to introduce themselves and their business.</div> <div>&nbsp;</div> <div></div> <div>The we have a 5 minute education segment and then 2 of our members have 7 minutes to talk about their business in a little detail&#8230;</div> <div>&nbsp;</div> <div></div> <div>If there is any time left at the end of the meeting we encourage anyone with referrals from any other member to give a little gratitude/feedback.</div> <div>&nbsp;&nbsp;</div> <div></div> <div>It&#8217;s a very "fast" hour so we constantly encourage members to have "one on one" meetings during the week. In other words get together for Coffee or lunch and get more in depth about what we do business wise and what kind of referrals are good for each other. I love it&#8230;</div> <div>&nbsp;</div> <div></div> <div>Today&#8217;s business education segment was handled by Joe Simons.</div> <div>&nbsp;</div> <div></div> <div>Joe is an architect who is focused on "building with integrity". It&#8217;s his branding motto. Although he&#8217;s capable and proficient with just about any architectural work Joe especially works with a lot of churches.</div> <div>&nbsp;</div> <div></div> <div>It&#8217;s not just about drawing a plan for a building with an architect like Joe, it&#8217;s about guiding his clients through the "mine fields" of government red tape that can cost a client a lot of extra time/money.</div> <div>&nbsp;</div> <div></div> <div>Joe gets most of his business by networking so it was no surprise to me when his educational topic was "Questions to ask an influential leader". Joe related how he had used this exact list of questions when he had lunch with a mayor of a New Mexico city recently...</div> <div>&nbsp;</div> <div></div> <div>Joe was quick to credit John Maxwell with 7 questions Joe likes to ask "Influential Leaders" but it occurred to me the list works well with anybody you or I are talking to (in person or over the phone) so I thought I&#8217;d share it.</div> <div>&nbsp;</div> <div></div> <div>Next time you are talking to someone and establishing "rapport" here are some questions that may help you help them help you &amp; them&#8230;</div> <div>&nbsp;</div> <div></div> <div> <ol> <li>What is the greatest lesson you have learned?</li> <li>What are you focused on learning right now?</li> <li>How has failure shaped your future?</li> <li>Who do you know that I should know? (my favorite)</li> <li>What have you read that you&#8217;d recommend I read?</li> <li>What have you done that you&#8217;d recommend I do?</li> <li>How can I add some value to what you do?</li> </ol> </div> <div></div> <div></div> <div>&nbsp;</div> <div>That&#8217;s an easy 7 to jot down and try the next time you are meeting with someone. Let me know how it works for you if you do use them - that would be a great future post.</div> <div>&nbsp;</div> <div></div> <div></div> <div><strong>Steven Hodgkiss</strong></div> <div><span style="color: #0000ff;">MarketHive</span> - <a href="https://markethive.com/stephenhodgkiss" target="_blank">Free Inbound Marketing Tools</a></div> </div> Thu, 12 Feb 2015 21:19:49 -0700 Four Ideas To Utilizing Discussion Board Marketing http://cinemacables.com/index.php?page=0#post_ http://inboundoutbound.info/ <div> <div>Forum Boards have been a part of the internet community for a really lengthy time. It is an easy way for somebody to speak with different individuals all around the world about shared pursuits, questions, as well as answers. Online discussion board marketing is likely one of the best methods for a small business to promote their product or service in addition to socializing with doable buyers of your product.&nbsp;</div> <div>&nbsp;</div> <div>&nbsp;</div> <div><a href="http://inboundoutbound.info/" target="_blank"><img src="https://markethive.com/pics/stephenhodgkiss/Forum_Marketing2.jpg" border="0" alt="Forum Marketing with MarketHive" width="500" /></a>&nbsp;</div> <div></div> <div>&nbsp;</div> <div>In at the moment quick paced internet world you could find forums on nearly any topic that may be of curiosity to you. All you must do is go to your favorite search engine and sort in your favorite subject and add forums and you may be greeted with hundreds of thousands of results. &nbsp;The chances are virtually countless on the forums that you've got the power to decide on from. When you get the results all you have to do is search by means of the links and find the forum that you feel might contribute to you or one which could possibly contribute to the forum. If you're making an attempt to promote what you are promoting however, it's essential click on on many of the forums and register.&nbsp;</div> <div>&nbsp;</div> <div></div> <div>Upon getting registered in a number of of the more fashionable boards you have to to edit your profile. The profile is very important as it will be the one thing that will promote your product online. It's possible you'll consider on creating a brief bio that tells visitors about you and the business you might be promoting. Just be sure you embody your keywords to both the text and hyperlink to your blog. This can show you how to show up on the search engines.&nbsp;</div> <div>&nbsp;</div> <div></div> <div>Now that you have completed your profile you are actually able to create a signature file. The signature file will help you increase traffic to your website in addition to increasing the backlink. This file will seem every time you put up in a forum.</div> <div>&nbsp;</div> <div></div> <div>Now that you have each of the most important steps finished, you are now prepared to use the discussion board to market your small business or product. &nbsp;There are a few tips that it's best to follow though to ensure that the forums to work for you.</div> <div>&nbsp;</div> <div></div> <div>1. Use the web forums to be able to be taught as much as you'll be able to about your business. Nearly all the boards which are out there are free to make use of so it is a great approach to do research. Also some boards mean you can learn the posts without even joining which is nice as it permits you access to priceless data with out having to join. That you must you'll want to take the time in studying these boards and asking any questions that you could be have. Studying is one of the most important steps to any web enterprise as issues are consistently changing.</div> <div>&nbsp;</div> <div></div> <div>2. You'll want to use the forums to ask questions. Nearly everybody in the forum community is keen to assist others and reply questions as they can. When you never ask your query, you will never get the answers that you seek. The key although is to make sure that you ask the fitting questions as you do not want to spam the discussion board boards. Spamming the forum boards to get folks to click on on your signature link will only get your post deleted and presumably get you banned from the discussion board as well.</div> <div>&nbsp;</div> <div></div> <div>3. Once you're feeling you might be ready you may begin to reply questions for different members of the forum in addition to assist them with their issues just as they did for you. It will help you to get your backlink to grow as your belief grows. This will also assist you to turn into generally known as an skilled on subject.&nbsp;</div> <div>&nbsp;</div> <div></div> <div>4. Try to not submit any links in your initial publish this is what you will use your signature file for</div> <div>&nbsp;</div> <div></div> <div>Forum advertising is a great way to socialize and meet new potential clients of your product. If they're used accurately, you possibly can have a really successful web business.</div> <div>&nbsp;</div> <div></div> <div><strong>Steven Hodgkiss</strong></div> <div>Authorised Distributor for <a href="http://wowmiraclegel.com" target="_blank">2 Minute Miracle Gel</a></div> <div></div> </div> Wed, 11 Feb 2015 22:59:56 -0700 Trying to raise interest on your social network? http://cinemacables.com/index.php?page=0#post_ http://brian-walters-online.com/trying-to-raise-interest-on-your-social-network/ <font size="2"> <p><strong><font color="#000080" face="Verdana"><img src="http://brian-walters-online.com/images/social.png" alt="Marketing on social network sites" align="left" border="0" height="60" width="150" />Trying to raise interest on your social network?</font></strong></p> <p><font face="Verdana"><span lang="">Marketing on Social network sites is not an easy feat. It relies on a lot of user interaction, especially with existing contacts. Know the benefits Social sites can do to your business. Understand how social networking can drive targeted traffic to your </span>web</font><span lang=""><font face="Verdana"> site today.</font></span></p> <p><font face="Verdana">Social network sites are the new breed of online social hubs. More and more users turn to social networking sites to find loved ones, reconnect with old friends, or even host a high school reunion.</font></p> <p><font face="Verdana">However, social networking sites offer more than just meeting new and old friends, it can also be an avenue to promote your latest book, show online users about your Internet site and updates, or even use the social sites to promote your views and agendas.</font></p> <p><font face="Verdana">Social network sites or User-created content sites like blogs, forums, or dating </font><font face="Verdana">web</font><span lang=""><font face="Verdana"> sites are basically places online where users can congregate to share information, give advice, or work on similar interests. Users flock social network sites, making it a good vantage point for Internet&nbsp; marketers to launch their products.</font></span></p> <p><font face="Verdana">There are two types of marketing involved over social networking sites. Different types of individuals who promote their products or skills over social networking sites often employ varying tactics to get their message across. Several online marketers employ the use of the comments system on social marketing sites to post information about their products or use social sites to improve search engine placement for their Internet sites.</font></p> <p><font face="Verdana">Though some Internet</font><font face="Verdana"> <span lang="">marketers would go overboard with the promotion and quite literally spam their target audience with useless data just to lure them to clicking a link which will direct them to the Internet site being promoted. Other types of </span>people marketing on the <span lang="">Internet employ a subtle technique of social engineering to make users trust them and to make them purchase their products or click on a link to their main </span>web </font><span lang=""><font face="Verdana">site.</font></span></p> <p><font face="Verdana">Other marketers would go as far as using black hat search optimization techniques to force </font><font face="Verdana">web </font><span lang=""><font face="Verdana">browsers into redirecting to another site. This type of marketing is not allowed on most social communities, and could get you banned on that social site, if caught.</font></span></p> <p><font face="Verdana">Taking the different strategies piece by piece we identify different patterns on how</font><font face="Verdana"> <span lang="">people marketing on the Internet</span> <span lang="">coordinate their efforts to capture a wider scope of online users on a social networking site and achieve better search engine placement for their Internet sites. </span>Web <span lang="">marketers who operate viral marketing strategies often use software tools that will allow them to harvest different user profiles or account numbers, which they would use to send or post messages on. Internet&nbsp; marketers meticulously gather user details and interest, and seek out vital social community sections like forums and rant pages where their messages can go around with the least possible chance of getting erased by members. </span>Some people marketing on the <span lang="">Internet</span> <span lang="">usually lace their promotional words with entertaining music or videos.</span></font></p> <p><font face="Verdana"><span lang="">But this can still be the tip of the iceberg on the grand scheme of online promotions. Once you give into the advertising, you will see yourself clicking on different links which will make you download or get redirected to another Internet site which can force you to download a certain application or Trojan which they can then use to either force your browser to redirect to other Internet</span> </font><span lang=""><font face="Verdana">pages when you are browsing or quite literally force your computer to accept different ads from their Internet site.</font></span></p> <p><font face="Verdana">Social engineering on the other hand employs more interaction between the marketer and the end users. Internet&nbsp; marketers who employ social engineering often use chatrooms or utilize the email system of social network sites to send messages to users. VoIP or Internet telephoning can also be used to improve marketer and user interaction. This type of online marketing may take awhile to be realized, but is often more successful in landing repeat customers, if done right.</font></p> </font><span lang=""> <p><strong><span style="font-family: Verdana; " data-mce-style="font-family: Arial; font-size: x-large;"><span style="color: #ff0000;" data-mce-style="color: #ff0000;"><font size="2"><a title="neural social marketing" target="_blank" href="http://brian-walters-online.com/">Neural Social Marketing</a></font></span><a title="Market Hive" target="_blank" href="https://markethive.com/tuneup" data-mce-href="https://markethive.com/tuneup"><span style="color: #ff0000;" data-mce-style="color: #ff0000;"><font size="2"><br /> </font></span></a></span></strong></p> Thu, 29 Jan 2015 06:51:52 -0700 Offline Marketing and the value of forums. http://cinemacables.com/index.php?page=0#post_ http://brian-walters-online.com/offline-marketing-the-value-of-forums/ <p><font size="2" face="Verdana"><img src="http://brian-walters-online.com/images/off-line.png" alt="Offline Marketing" align="left" border="0" height="60" hspace="2" vspace="2" width="150" /><font color="#0000FF"><strong>The Value Of Forums <br /> </strong></font></font></p> <p><font size="2" face="Verdana">Recently I participated in a forum discussion about offline marketing &#8211; that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.</font></p> <p><font size="2" face="Verdana">The offline world has the constraint of geography, so the least expensive forms of viral social marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offline marketing is a waste of time for most sites or blogs. I think that is a false generalization. In fact, every site should practice some form of offline social viral promotion. We call these efforts drive to web programs and they can be very successful.</font></p> <p><font size="2" face="Verdana">There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context &#8211; meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website.</font></p> <p><font size="2" face="Verdana">You need two elements for each viral marketing idea &#8211; the hook and the context. Once you figure out how you&#8217;re going to do it, you need to determine where you&#8217;re going to do it. If the niche and scope of your business won&#8217;t lend itself well to local leads, passing out business cards isn&#8217;t going to work as a viral marketing idea. I think every site could benefit from offline leads &#8211; it&#8217;s just a matter of how much time and money you want to throw at them.</font></p> <p><font size="2" face="Verdana">So here are ten ideas with an explanation of hook and context for each:</font></p> <p><font size="2" face="Verdana">1. Idea: Use your URL like your phone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials. Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a phone number there should be both a URL and contact email address that is generic (contact@yourcompany.com).</font></p> <p><font size="2" face="Verdana">Cost: Nothing. You&#8217;re already paying for the materials anyway.</font></p> <p><font size="2" face="Verdana">Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose.</font></p> <p><font size="2" face="Verdana">2. Idea: Webcards. You can get business cards pretty cheap this days. Companies like DCP Print offer 250 free business cards with their ad on the back (their own viral marketing) or $9.99 for 500 cards. They seem a little thin, but they&#8217;ll do. What you want to do is choose an attention-getting color that fits with the image of your site (a nice sky blue or yellow), and put your URL right in the middle in huge letters. Put a short description of the site and maybe your email and/or telephone number, and give them out.</font></p> <p><font size="2" face="Verdana">Cost: Minimal.</font></p> <p><font size="2" face="Verdana">Context: More locally focused, because you are handing them out. But check out the next idea.</font></p> <p><font size="2" face="Verdana">3. Idea: Make every customer contact a viral marketing opportunity. Remember the webcards from the last idea? It&#8217;s a no-brainer to hand them out directly to customers, right? How about paper clipping a couple of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it.</font></p> <p><font size="2" face="Verdana">This will work with many of the ideas on this page.</font></p> <p><font size="2" face="Verdana">If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals.</font></p> <p><font size="2" face="Verdana">Cost: Minimal.</font></p> <p><font size="2" face="Verdana">Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope.</font></p> <p><font size="2" face="Verdana">4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there.</font></p> <p><font size="2" face="Verdana">Offer your current customers an incentive to refer new customers. Maybe it&#8217;s a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This encourages people to tell you who referred them so you can see who&#8217;s helping you out.</font></p> <p><font size="2" face="Verdana">For the offline equivalent, make up a coupon and hand it out to people to hand out to other people.</font></p> <p><font size="2" face="Verdana">Always send a thank you to people who refer other people, even if you bribe them.</font></p> <p><font size="2" face="Verdana">Cost: A little to a lot, depending on the bribe.</font></p> <p><font size="2" face="Verdana">Context: Global if you combine offline with online.<br /> <br /> 5. Idea: Tchochkes . Tchochkes [choch-kez] are little gifts (knick knacks) emblazoned with your URL that you give out to people. The webcard could actually be considered a tchochke, but they usually are stuff we have on our desk or around our house like paperweights, coffee cups, T-Shirts, refrigerator magnets and other stuff.</font></p> <p><font size="2" face="Verdana">At my wine shop we give out corkscrews with foil cutters that have our info printed in gold on them. I never have them out where people can see them but people often ask for them so I know they are getting around.</font></p> <p><font size="2" face="Verdana">These can be very effective, but they can also be very expensive. If you come up with a well-designed coffee cup or paperweight it will end up on the desk of your customer, where everyone that comes into his office can see it. Make sure the URL is prominent, and try to make it fun and unique.</font></p> <p><font size="2" face="Verdana">Cost: Could get very expensive.</font></p> <p><font size="2" face="Verdana">Context: Global depending on where you send them.</font></p> <p><font size="2" face="Verdana">6. Idea: Direct Mail with a personalized offer I have done this successfully many times, and your success is going to depend on how well you target your prospects and the quality of your offer.</font></p> <p><font size="2" face="Verdana">If you have a super-niche site, subscription-based site, or high ticket niche item this idea is probably a winner for you, though it may get expensive. There are (snail mail) mailing lists for everything. I have used a broker, Edith Roman for years. Put together a mailing list and a good offer, like a trial subscription or free gift or special coupon or free knick knack or something like that.</font></p> <p><font size="2" face="Verdana">Use a well designed, neat, personalized letter with a personalized URL (an easy one), and send them off to redeem their offer. Use a personalized splash page and a good offer. Cost: Fairly expensive to very expensive.</font></p> <p><font size="2" face="Verdana">Context: Global.</font></p> <p><font size="2" face="Verdana">7. Idea: The World as Your Billboard If there is opportunity in a more local focus for your drive to web program, you should figure out how to get your URL in front of as many people as you can locally. Creative and unique wins the day.</font></p> <p><font size="2" face="Verdana">I&#8217;ve seen posters, yard signs, billboards, bumper stickers, pens and pencils, car window signs. Think about it and come up with something good.</font></p> <p><font size="2" face="Verdana">Don&#8217;t clutter them with text. Use your URL and a few descriptive words:</font></p> <p><font size="2" face="Verdana"><a href="http://brian-walters-online.com/"><font color="#000000">http://brian-walters-online.com</font></a><strong><br /> Social Viral Marketing</strong></font></p> <p><font size="2" face="Verdana">One person had bookmarks made up and inserted them into books at the local bookstore (owned by a friend) in relevant categories. Brilliant. Another person created PDF viral marketing kits for site fans to spread the word in their town. Another brilliant idea.</font></p> <p><font size="2" face="Verdana">Cost: Inexpensive.</font></p> <p><font size="2" face="Verdana">Context: Local.</font></p> <p><font size="2" face="Verdana">Always, always, always have business cards, web cards, brochures, tchochkes or some viral marketing medium on you, because you never know when an opportunity to pass them out will arise.</font></p> <p><font size="2" face="Verdana">I have a supply of business cards and brochures in the trunk of my car. I even have a stack of cards in the saddlebag of my motorcycle.</font></p> <p><font size="2" face="Verdana">All of these ideas are combinable, and you should be implementing at least one or two of them. I&#8217;d love to hear your offline viral marketing ideas. Post them at:</font></p> <p><strong><span style="font-family: Verdana; " data-mce-style="font-family: Arial; font-size: x-large;"><span style="color: #ff0000;" data-mce-style="color: #ff0000;"><font size="2"><a title="neural social marketing" target="_blank" href="http://brian-walters-online.com/">Neural Social Marketing</a></font></span><a title="Market Hive" target="_blank" href="https://markethive.com/tuneup" data-mce-href="https://markethive.com/tuneup"><span style="color: #ff0000;" data-mce-style="color: #ff0000;"><font size="2"><br /> </font></span></a></span></strong></p> Wed, 28 Jan 2015 08:11:39 -0700